Fashion meets food: The new marketing trend that’s taking over

Fashion meets food: The new marketing trend that’s taking over

In recent years, the fashion industry has embraced a playful and unexpected marketing strategy—associating clothing with food. From JACQUEMUS branding toast with its logo to MiuMiu shaping bread into its signature ballerinas, brands are using food as a medium to express their identity in a fresh and visually engaging way.
Why Food?
Fashion and food are both sensory experiences that evoke emotions, nostalgia, and even luxury. While clothing touches on texture, color, and craftsmanship, food brings taste, smell, and cultural significance into the mix. This fusion creates powerful, memorable imagery that resonates with audiences beyond traditional fashion marketing.

Moreover, in a digital world dominated by short attention spans, visually striking content—like a perfectly toasted Jacquemus logo or a sculpted Miu Miu baguette ballerinas—can go viral within minutes. These campaigns blur the lines between fashion, art, and lifestyle, making the brand feel more accessible and playful while maintaining a high level of desirability.


At La Vague Vintage Shop, we were inspired by this trend and experimented with AI to visualize how food and fashion can merge in creative ways. Using artificial intelligence, we generated images that explore the intersection of timeless vintage style and culinary aesthetics. This approach allows us to test ideas, engage our audience, and push the boundaries of how vintage fashion can be perceived in a modern, innovative context.

As this trend continues to evolve, we can expect more brands—both luxury and independent—to explore the connection between food and fashion, offering consumers new ways to engage with their brand identity. Whether it’s through AI-generated visuals or real-life edible collaborations, the fusion of these two worlds is only just beginning.

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